Bing Ads Calculator
Expand reach through Microsoft's search network & partner sites
Search Strategy
Enterprise ($20K+/month)
Business ($5K-$20K)
SMB Focus ($1K-$5K)
Testing & Learning (<$1K)
Bing Search Network
Target CPA
Enhanced CPC
Maximum Clicks
Manual CPC
Demographic Advantage
$
Advanced Configuration
Performance Dashboard
55%-75% impression share
2.5%-5.5% CTR
$0.80-$2.20 CPC
5%-11% conversion
Impression Share
Click-Through Rate
2.5%-5.5%
Cost Per Click
$0.80-$2.20
Conversion Rate
5%-11%
Audience & Optimization
Demographic Targeting
45+ Age Group Focus
Device Strategy
Desktop Focus
Google Import Strategy
Top Performers Import
Optimization Focus
ROAS Optimization
Focus on return on spend
Demographic Focus
Target specific age groups
Competitive Advantage
Exploit market gaps
Results & Bing Insights
Performance Metrics
Estimated Impression Share
Projected CTR
2.5%-5.5%
Expected CPC
$0.80-$2.20
Conversion Rate
5%-11%
Cost Analysis
Daily Budget Range
$75-$300
Monthly Spend
$2,250-$9,000
Estimated CPA
$25-$60
Projected ROAS
450%-700%
Bing Advantages
Lower Competition
35%-50% less vs Google
Demographic Match
75%-85%
Import Efficiency
8.2/10
Partner Network Value
6.5/10
Bing Insights
Optimal Bid Strategy
Enhanced CPC
Recommended Budget
$150/day
Best Network Mix
60% Bing Search, 25% Partners, 15% Audience
Key Advantage
45-65 age demographic
Bing Ads Recommendations
Based on your Bing strategy, we recommend:
- Import successful Google campaigns to Bing
- Focus on 45+ age demographic for higher ROI
- Use Enhanced CPC for balanced control
- Prioritize core Bing search for direct response
- Target keywords with lower competition on Bing
- Expected improvement: +40% advertising efficiency
Export Results
Advanced Bing Analytics
CPC vs ROAS
Demographic Performance
Network Comparison
Import Performance
Scenario Comparison
Demographic Focus
Competitive Gap
Google Import
Scenario Results
Strategy Focus
Demographic - 45+ Age Group
Monthly Conversions
180-300
Monthly Budget
$9,000
Expected ROAS
700%