Pinterest Ads Calculator - Master Visual Discovery & Inspiration Marketing

Pinterest Ads Calculator

Inspire action through visual discovery and idea-driven marketing

Visual Inspiration Lab

Pinterest Ad Format

Pin Design Format

Visual Aesthetic Style

Home & DIY

Clean, bright, aspirational content

Food & Recipes

High-quality food photography

Fashion & Style

Outfit inspiration and style guides

Creative & Art

Artistic compositions and DIY projects

Daily Inspiration Budget

$100

$250

$500

$1000

Target Cost Per Save ($)

Board Strategy

4-6

Topic Boards

2-3

Seasonal Boards

2-3

Brand Boards

1-2

Search Boards

Seasonal Planning

3-6 month content planning

Advanced Configuration

Current Monthly Viewers

Current Save Rate (%)

Campaign Duration (Days)

Discovery Analytics

85,000-120,000 viewers

2,400-3,500 saves

680-1,020 clicks

350-500 follows

Monthly Viewers

85,000-120,000

Save Rate

3.1%

Click Rate

0.9%

Cost Per Save

$0.25-$0.40

Inspiration Strategy

Audience Mindset

Bid Strategy

Target Cost Per Save

Optimize for saves at target cost

Maximize Saves

Get as many saves as possible

Target Clicks

Optimize for outbound clicks

Manual CPS

Set your own maximum CPS bids

Content Planning

Idea Category Focus

Seasonal Focus

Results & Pinterest Insights

Discovery Metrics

Monthly Viewers 85,000-120,000

Average CPS $0.25-$0.40

Save Rate 3.1%

Click Rate 0.9%

Inspiration Analytics

Expected Saves 2,400-3,500

Outbound Clicks 680-1,020

Idea Pin Completion 68%

Board Follows 350-500

Performance Projections

Cost Per Click $1.20-$1.80

Average CPM $14-$20

Search Appearances 12,000-18,000

Return on Ad Spend 280%

Pinterest Insights

Optimal Pin Format Video Pins (+45% engagement)

Best Board Strategy Seasonal + Niche combination

Recommended Content How-to & Tutorial style

Ideal Pinning Schedule 5-10 Pins daily across boards

Pinterest Recommendations

Based on your Pinterest setup, we recommend:

Use vertical Pins (2:3 ratio) for +52% engagement
Implement step-by-step imagery in carousels
Use bright, high-contrast colors (+35% save rate)
Include text overlay for key messages
Set Target CPS: $0.35 for optimal performance
Expected improvement: +40% save rate

Export Results

Advanced Pinterest Analytics

Performance Trends

Seasonal Analysis

Search Behavior

Format Comparison

Scenario Comparison

Aggressive CPS

Conservative CPS

Balanced Approach

Scenario Results

CPS Strategy $0.42 (Higher)

Estimated Saves 714

Total Cost $300

Expected Quality Premium