Apple Ads Calculator - Master App Store Optimization & Mobile User Acquisition

Apple Ads Calculator

Maximize App Store visibility and mobile user acquisition

Campaign Strategy

Campaign Type

Search Result Campaigns

Discovery Campaigns

Custom Product Pages

Re-engagement Campaigns

Campaign Scale

Bid Strategy

Target CPA

Maximum CPT

ROAS Focus

Discovery Bidding

Keyword Strategy

Exact Match Focus

Broad Match + Discovery

Balanced Approach

Search Match Only

Daily Campaign Budget

$300

$500

$1,000

$2,000

Target CPA ($)

Advanced Configuration

Campaign Duration (Weeks)

Creative Production Budget ($)

ASO Budget ($)

Performance Analytics Dashboard

45%-60% impression share

3.5%-5.5% TTR

$1.20-$2.50 CPT

12%-18% conversion

Impression Share

Tap-Through Rate

3.5%-5.5%

Cost Per Tap

$1.20-$2.50

Conversion Rate

12%-18%

ASO & Optimization Strategy

App Store Optimization

Audience Targeting

Geographic Targeting

Device Optimization

iPhone Focus

Optimized for iPhone users

iPad Focus

Tablet-optimized campaigns

Cross-Device

Balanced iPhone + iPad

Results & Apple Ads Insights

Performance Metrics

Estimated Impression Share

Projected TTR 3.5%-5.5%

Expected CPT $1.20-$2.50

Conversion Rate 12%-18%

Cost Analysis

Daily Budget Range $200-$500

Monthly Spend $6,000-$15,000

Estimated CPA $8-$15

Projected ROAS 420%

Acquisition Projections

Daily Installs 25-60

Monthly Users 750-1,800

Quality Score 7.8/10

Retention Rate 35%-45%

Apple Ads Insights

Optimal Campaign Search Result + Custom Pages

Best Bid Strategy Target CPA $12

Recommended Budget $300/day

Ideal Keyword Mix 60% Exact, 30% Broad, 10% Discovery

Apple Ads Recommendations

Based on your Apple Ads strategy, we recommend:

Create 3-5 tightly themed ad groups with specific keyword focus
Implement custom product pages for different audience segments
Start with target CPA bidding at $12 with maximum CPT caps
Focus on high-intent exact match keywords for immediate conversions
Use broad match for discovery and search term expansion
A/B test all creative elements including screenshots and app previews

Export Results

Advanced Apple Ads Analytics

Performance Trends

Keyword Analysis

Geographic Performance

ROAS Optimization

Scenario Comparison

Aggressive Scaling

Conservative Approach

Balanced Strategy

Scenario Results

Growth Strategy Aggressive - Maximum Scale

Daily Installs 60-120

Daily Budget $800

Expected ROAS 380%