Amazon Ads Calculator - Master E-commerce Advertising & Sales Optimization

Amazon Ads Calculator

Maximize marketplace visibility and e-commerce sales

Campaign Strategy

Seller Tier

Enterprise ($100K+/month)

Professional ($10K-$100K)

Growing ($2K-$10K)

Small ($500-$2K)

Ad Type

Product Category

Electronics & Computers

Clothing & Accessories

Home & Kitchen

Toys & Games

Beauty & Personal Care

Bid Strategy

Target ACoS

Dynamic Bids - Down Only

Dynamic Bids - Up & Down

Fixed Bids

Targeting Strategy

Daily Amazon Budget

$250

$500

$1,000

$2,000

Target ACoS (%)

Product Margin (%)

Advanced Configuration

Campaign Duration (Days)

Competition Level

Listing Quality Score

Performance Dashboard

35%-50% impression share

0.4%-0.8% CTR

8%-15% conversion

18%-25% ACoS

Impression Share

Click-Through Rate

0.4%-0.8%

Cost Per Click

$0.80-$1.50

Conversion Rate

8%-15%

Product & Optimization Strategy

Fulfillment Strategy

Market Position

Customer Segment

Optimization Focus

ACoS Optimization

Focus on profitability

Sales Velocity

Focus on market share

Brand Awareness

Focus on visibility

Results & Amazon Insights

Performance Metrics

Estimated Impression Share

Projected CTR 0.4%-0.8%

Expected CPC $0.80-$1.50

Conversion Rate 8%-15%

Cost Analysis

Daily Budget Range $150-$400

Monthly Spend $4,500-$12,000

Estimated ACoS 18%-25%

Projected ROAS 400%-550%

Sales Projections

Daily Units Sold 20-50

Monthly Revenue $18,000-$45,000

Profit Margin 22%-28%

Market Share

Amazon Insights

Optimal Campaign Sponsored Products + Brands Mix

Best Bid Strategy Target ACoS 22%

Recommended Budget $250/day

Ideal Targeting 50% Keywords, 30% Products, 20% Audiences

Amazon Ads Recommendations

Based on your Amazon strategy, we recommend:

Create separate campaigns for bestsellers vs new products
Implement brand defense campaigns for your brand terms
Use automatic campaigns for keyword discovery
Set up product targeting against complementary products
Start with target ACoS based on product margins
Expected improvement: +35% advertising efficiency

Export Results

Advanced Amazon Analytics

ACoS vs ROAS

Sales Velocity

Keyword Performance

Product Portfolio

Scenario Comparison

Aggressive Growth

Conservative Growth

Balanced Approach

Scenario Results

Growth Strategy Aggressive - High Investment

Monthly Revenue $45,000-$60,000

Monthly Budget $12,000

Expected ROAS 550%