Microsoft Ads Calculator - Master Search Advertising & Professional Audience Targeting

Microsoft Ads Calculator

Reach professional audiences through strategic search campaigns

Campaign Strategy

Campaign Scale

Enterprise ($50K+/month)

Corporate ($10K-$50K)

Business ($2K-$10K)

Professional ($500-$2K)

Ad Type

Industry Focus

Technology & IT

Finance & Banking

Healthcare & Medical

Education & E-learning

Professional Services

Bid Strategy

Target ROAS

Maximum Clicks

Enhanced CPC

Manual CPC

Network Strategy

Daily Microsoft Budget

$200

$500

$1,000

$2,000

Target ROAS (%)

Customer Lifetime Value ($)

Advanced Configuration

Campaign Duration (Days)

LinkedIn Integration Level

Professional Audience Quality

Performance Dashboard

40%-60% impression share

2.5%-4.5% CTR

6%-12% conversion

450%-650% ROAS

Impression Share

Click-Through Rate

2.5%-4.5%

Cost Per Click

$1.50-$3.50

Conversion Rate

6%-12%

Audience & Optimization Strategy

LinkedIn Targeting

Professional Intent

Geographic Focus

Optimization Focus

Professional Audience

Focus on quality professionals

LinkedIn Performance

Maximize LinkedIn integration

Enterprise Reach

Focus on large organizations

Results & Microsoft Insights

Performance Metrics

Estimated Impression Share

Projected CTR 2.5%-4.5%

Expected CPC $1.50-$3.50

Conversion Rate 6%-12%

Cost Analysis

Daily Budget Range $100-$300

Monthly Spend $3,000-$9,000

Estimated CPA $25-$60

Projected ROAS 450%-650%

Audience Quality

Professional Match Rate 75%-85%

LinkedIn Integration 65%-80%

Business Hours Engagement 70%-85%

Enterprise Reach 15%-25%

Microsoft Insights

Optimal Campaign Search + Audience Network Mix

Best Bid Strategy Target ROAS 500%

Recommended Budget $200/day

Ideal Targeting 40% LinkedIn, 35% Search, 25% Audience

Microsoft Ads Recommendations

Based on your Microsoft Ads strategy, we recommend:

Leverage LinkedIn profile targeting for decision-makers
Focus on job titles with purchasing authority
Target specific industries with customized messaging
Use company size targeting for enterprise focus
Implement device-specific bidding for professional usage patterns
Expected improvement: +40% professional audience engagement

Export Results

Advanced Microsoft Analytics

Professional Audience

Network Performance

Time-of-Day Patterns

LinkedIn Integration

Scenario Comparison

Aggressive Growth

Conservative Growth

Balanced Approach

Scenario Results

Growth Strategy Aggressive - High Investment

Professional Match Rate 85%-90%

Monthly Budget $9,000

Expected ROAS 650%