Shopify Ads Calculator - Master E-commerce Advertising & DTC Brand Growth

Shopify Ads Calculator

Optimize DTC brand growth and e-commerce profitability

Store Strategy

Store Growth Stage

Launch Phase (0-3 months)

Growth Phase (3-12 months)

Scale Phase (1-3 years)

Mature Phase (3+ years)

Product Category

Advertising Platform

Meta (Facebook/Instagram)

Broad reach & retargeting

Google Ads & Shopping

High purchase intent

TikTok Ads

Viral content potential

Pinterest Ads

Visual discovery focus

Monthly Ad Budget

$8,000

$15,000

$25,000

$30,000

Target ROAS

Advanced Configuration

Product Margin (%)

Shipping Cost (%)

Customer Retention (%)

Performance Analytics Dashboard

3.5x-5.5x ROAS

$18-$35 CAC

$65-$120 AOV

2.5%-4.5% conversion

Projected ROAS

3.5x-5.5x

Customer Acquisition Cost

$18-$35

Average Order Value

$65-$120

Conversion Rate

2.5%-4.5%

Fulfillment & Scaling Strategy

Fulfillment Strategy

Self-Fulfillment

Third-Party Logistics (3PL)

Dropshipping

Hybrid Approach

Geographic Focus

Customer Lifetime Value

Scaling Timeline

Aggressive Scaling

6-month ramp to $50k/month

Moderate Growth

12-month ramp to $50k/month

Conservative Approach

18-month ramp to $50k/month

Results & Shopify Insights

Performance Metrics

Projected ROAS 3.5x-5.5x

Estimated CAC $18-$35

Expected AOV $65-$120

Conversion Rate 2.5%-4.5%

Financial Analysis

Monthly Ad Budget $5,000-$15,000

Gross Margin 55%-70%

Net Profit Margin 20%-35%

Break-even Timeline 4-8 months

Operational Metrics

Daily Order Volume 25-75 orders

Inventory Turnover 6-10x annually

Shipping Cost % 8%-15%

Customer Retention 25%-40%

Shopify Insights

Optimal Platform Mix 40% Meta, 30% Google, 20% Email, 10% TikTok

Recommended Budget $8,000/month

Target ROAS 4.2x

Scaling Timeline 6-month ramp to $50k/month

Shopify Recommendations

Based on your Shopify store strategy, we recommend:

Start with Meta ads for broad reach and retargeting capabilities
Implement Google Shopping campaigns for high-intent traffic
Build email sequences using Klaviyo for customer retention
Test TikTok ads for viral product potential with younger demographics
Focus on lookalike audiences from your best customers
Implement abandoned cart recovery flows to capture lost revenue

Export Results

Advanced Shopify Analytics

ROAS Performance

Customer LTV

Platform Comparison

Funnel Analytics

Scenario Comparison

Aggressive Scaling

Conservative Growth

Balanced Approach

Scenario Results

Growth Strategy Aggressive - Maximum Scale

Monthly Revenue $35,000-$60,000

Monthly Budget $15,000

Expected ROAS 3.8x