Instagram Ads Calculator
Transform your visual content into high-converting ad campaigns
Visual Content Lab
Feed Ads (Square/Portrait)
Portrait (4:5)
Authentic & Raw
$
Hashtag Strategy
3-5
Broad Hashtags
5-7
Niche Hashtags
3-5
Branded Hashtags
2-3
Location Hashtags
Visual Quality Assessment
Image Resolution
Color Harmony
Composition
Brand Consistency
Advanced Configuration
Engagement Analytics
8,500-12,000 reach
4.2% engagement
350-500 saves
shares
Estimated Reach
8,500-12,000
Engagement Rate
4.2%
Story Completion
78%
Cost Per Engagement
$0.20-$0.30
Storytelling Strategy
Target Audience
Gen Z (13-24 years)
Bid Strategy
Target CPE
Optimize for engagements at target cost
Maximize Engagement
Get as many engagements as possible
Target Conversions
Optimize for conversions at target cost
Manual CPE
Set your own maximum CPE bids
Content Strategy
Results & Instagram Insights
Reach & Engagement Metrics
Estimated Daily Reach
8,500-12,000
Average CPE
$0.20-$0.30
Engagement Rate
4.2%
Story Completion Rate
78%
Engagement Analytics
Estimated Likes
1,200-1,600
Expected Comments
85-120
Estimated Saves
350-500
Expected Shares
Performance Projections
Cost Per Story View
$0.08-$0.12
Estimated Profile Visits
450-650
Website Clicks
120-180
Return on Ad Spend
320%
Content Insights
Optimal Posting Time
Weekdays 11 AM-1 PM
Recommended Hashtags
12-15 total
Best Content Format
Portrait (4:5)
Visual Appeal Score
82/100
Instagram Recommendations
Based on your Instagram setup, we recommend:
- Use carousel posts for +25% engagement
- Implement behind-the-scenes content
- Create Reels with trending audio
- Use user-generated content campaigns
- Set Target CPE: $0.25 for optimal performance
- Expected improvement: +35% engagement rate
Export Results
Advanced Instagram Analytics
Performance Trends
Engagement Funnel
Hashtag Performance
Format Comparison
Scenario Comparison
Aggressive CPE
Conservative CPE
Balanced Approach
Scenario Results
CPE Strategy
$0.30 (Higher)
Estimated Engagements
833
Total Cost
$250
Expected Quality
Premium